7 Business Benefits of Responsive Web Design
Responsive web design aka RWD is a technique that makes a site reacts to the size of a user’s screen. It will optimize a user’s browsing experience by making web pages flexible to fit in any size of the screen. The main benefit of RWD is that the site can load fast without any problem. Moreover, users don’t need to manually resize to view content.
Nowadays, Responsive web design is a hot topic and every size of business and industry is working on the responsive design strategy. And why not? Afterall it allows companies to engage their users and grow their sales without much investment.
Now have a look at some of the major benefits of having a responsive website design -
More Mobile Traffic
The growing use of the internet, apps, tablets, and smartphones has been one of the factors behind the increasing popularity of responsive web design. Traditionally, users utilize specific devices like personal computers for accessing a website. However, today they utilize multiple devices like laptops, smartphones, tablets, etc for web browsing. This means that you have to design or develop your site for all sizes of devices available today to target a large number of users. But, when going for RWD, it simply means that one site can be performed across any device.
Increase Sales and Conversion Rates
As per data, 62% of companies have observed increased sales when they switched to responsive design. Going with RWD is proven beneficial for businesses in removing some of the barriers that having multiple sites can present in functionality, performance, consistent look & feel. Having a website that looks modern, smooth and easy to load creates customer satisfaction and builds trust and generates higher revenues. Your responsive website makes easier for users to shop online. If you are selling products or services online via a responsive website, it makes it easier and navigable for the user to browse and shop. If visitors get bored and find difficulty to shop on your site, they will leave quickly without wasting time. People like to purchase online and they are using their smartphones and tablets to do their purchase. To engage them and sell the products online you need to build a responsive website.
Easier Analytics Reporting
When having a responsive site, you do not have to track users’ journeys, conversion paths, funnels, and redirects across different sites. Google Analytics and other similar tools are optimized enough to handle multiple devices and responsive reporting. All the website analytics and tracking will continue to function and be condensed into a single report and allowing for easier monitoring and analysis.
“Google Analytics is the best friend of all Digital Marketers as it dictates the decision making and success of every website.”-Dr. Chris Dayagdag
Increase your Visibility on Search Engines
Responsive web design can manage one website with a single set of hyperlinks text therefore it reduces the time spending on maintaining your site. This would allow you to focus on links outreach with a build-up Search Engine optimization (SEO) strategy. SEO campaigns may be costly and time-consuming but by making RWD all your efforts will be focused on a single website with unified strategy and tactics across devices. Good quality and unique content are important for SEO to improve your business ranking on search engines. A further advantage of RWD is that the content is going to be applied on a single site which increases your chance s of getting higher ranking on SERPs.
Save Time and Cost on Mobile Development
The benefits of adopting a responsive design are that it takes less time than making an additional mobile site which would be considered as a traditional approach. Designing and developing dedicated sites for all platforms or devices are pretty challenging tasks. It can increase your development, support, and maintenance overhead. You can avoid all these problems by simply going with a responsive website.
Save Time and Cost on Site Management
Users find it more comfortable and less time consuming to manage and maintain a single website. Moreover, a single regulatory interface can easily be managed and optimized by using layout and workflow tools, or site templates that are used for various devices.
Enhance User’s Offline Browsing Experience
An active site allows its owner to deliver quality content to users across all devices, the offline browsing capabilities of HTML5 means that sites can be easily accessed. Responsible web design lets users continue viewing content with HTML5 web applications even in the absence of internet connections.
Conclusion-
The listed benefits of responsive web design will help you to grow your business. Building a responsive site is not a big challenge. If you have a website, then you must consider testing its responsiveness. You can also ask for professional assistance from our highly experienced support team, no matter what website problem you face!
