It is not a secret that the use of video in marketing is on the trend. As per stats, 63% of businesses have started using visual content marketing. Out of which, 82% of businesses feel that it is an important part of their strategy. Undoubtedly, it is one of the best ways to promote your services or products.
With the help of creative, viral, short videos business can easily communicate their message about their product or services to users in the most convenient way. There is quite a bit of data showing that it is one of the best ways to reach the target audience. So if you are not using it to boost your sales now this is time to start it now!
The beauty of developing a video marketing plan is that you are making it easier for the viewer to be exposed to the information you are trying to communicate.
— Chris Sandoval
What is Video Marketing?
It is the best way of using visuals to promote products, services, and business among the target audiences. It gives customers a visual understanding of what your company is offering and has the opportunity to engage with your brand before they make their purchase.
With that in mind, here are 10 reasons why organizations should include video marketing in the content marketing plan.
Search Engine Optimization
By 2021, 80% of all internet traffic will consist of videos. Search engines view it as high-quality content therefore different types of visuals content on your websites can work especially for your SEO. However, it must be optimized properly using proper keywords, a great meta description, and a strong title too.
Boosting Conversions & Sales
What are you all mostly attracted to? It’s Visuals. Most of the information transmitted to our brain through visuals. It has always been a great way to boost engagement and sales. You can easily increase your landing page conversions up to 80% by adding a product or service visuals there. Even many reports show that 74% of the users who watched an explainer product video subsequently purchased it. A well informative video can lead to direct sales or conversion for your brand.
The entire concept of video marketing is based on generating trust and making long healthy relationships with customers. So, it is important to provide users with interesting and beneficial information. Trust is the foundation of any sales and conversions. Facts show that 57% of customers agree that quality visuals provide them more confidence to purchase a product online. It is also one of the best ways to engage and showcase your brand’s emotions.
High Rate of Social Shares
Users love to share an informative and engaging post on social media. And when viewers share videos, you can get cost-free advertising for your products and services. Therefore make sharing easier by including all social share buttons below your videos. This is how you can make your content viral on social media platforms.
High Retention Value
You all know that the internet is a crowded place and drawing the attention of people is a real hassle. However, with visuals, your business products or services do not end with communicating visually only. Facts have shown that people remember what they watch more than reading content.
Get a Leg Up on the Competition
The truth is many businesses don’t use video marketing. They are stuck with a fallacy that doing this is expensive. However when compared to potential users’ reach, engagement, conversion rates from a video, the positive results clearly outweigh the cost. From connecting with your users to stay ahead in the competition, this marketing technique is the best way to increase your leads and sales.
Win the Attention of Google’s Web Crawlers
Youtube videos rank so highly on Google. So, you have a great opportunity to increase your target audience by posting your brand videos on youtube. Also, Good quality visuals with optimized SEO titles and descriptions easily capture the user’s attention by being on the first pages in the search engine results.
Engages Lazy Buyers
A good video is the best tool for learning and very easy to consume and remember. Today, users don’t have enough time to go along with the product descriptions. They like to see the products or services in visuals. Hence they are looking for valuable video content that explains it all. It will increase your chance to achieve a wide range of audience base. Moreover, it works on all age groups and even attracts lazy buyers too.
Increased Conversions Rates
This is one of the major reasons why a lot of businesses are going for video marketing these days. Attractive visuals convert visitors into regular customers. Recent surveys show that 71% of marketers say video conversion rates outperform other marketing content.
As per stats, 80% of clients remember a video that they view in the most recent months. Therefore, it promotes brand recalls and this is undeniably one of the best benefits. It is mostly about attractive visuals and sounds. So whenever a user will recall your visual content, they also recall your brand. It gives more deals and leads for your business.
The above-mentioned points would have guided you in understanding the real power of video marketing. However, the importance of visuals marketing is convenient in making and performing the right strategies as per your brand needs and certain goals of your business.
Are you interested to know what would be the right video marketing strategy for your business?